Understanding DMS
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Transparency as the Clearest Sign of Leadership
Decades of experience shows that a market leader will be transparent. It is the laggards that will prevaricate. Decide for yourself who is actually…
Feb 24
•
Colin Barnden
1
First Thoughts: ACEA New Car Registrations 2025
For DMS adoption, Volkswagen Group, Stellantis and Renault Group are the key OEMs.
Feb 19
•
Colin Barnden
Smart Eye 4Q25: Delusion, Disingenuous, or Deceit?
Just publish the facts and let us draw our own conclusions. Stop treating everyone like children.
Feb 17
•
Colin Barnden
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DMS pivots to IPM at CES
Jan 13
•
Colin Barnden
5
Smart Eye to acquire Sightic Analytics
Feb 4
•
Colin Barnden
3
Update on Magna Occupant Mirror
Sep 29, 2025
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Colin Barnden
2
ZF Sells ADAS Business to Harman
Jan 5
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Colin Barnden
3
Lies, Damn Lies, and DMS "Design Wins"
Jan 29
•
Colin Barnden
2
Smart Eye Teases new AI ONE DMS
May 1, 2025
•
Colin Barnden
3
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First Thoughts: Smart Eye to Acquire Sightic
Déjà vu all over again
Feb 6
•
Colin Barnden
1
Smart Eye to acquire Sightic Analytics
Unclear if the acquisition is acknowledgement Smart Eye’s technology is inferior, or if Smart Eye wins are developed using Sightic IP.
Feb 4
•
Colin Barnden
3
Tobii Q4 2025
[indiscernible]. Offline.
Feb 4
•
Colin Barnden
1
Lies, Damn Lies, and DMS "Design Wins"
2026 will clearly show who the market leader is for DMS, irrespective of whatever PR strategies are used by the two leading players.
Jan 29
•
Colin Barnden
2
DMS pivots to IPM at CES
The relentless race to the bottom in driver monitoring systems could not go on forever.
Jan 13
•
Colin Barnden
5
ZF Sells ADAS Business to Harman
It isn't immediately apparent how the pieces fit together.
Jan 5
•
Colin Barnden
3
U.S. Truck Operators Awaken to Drowsy Driver Crash Risks
A decade after mining trucks started to monitor operators for fatigue, Class 8 truck operators are coming to see opportunities to improve employee…
Nov 24, 2025
•
Colin Barnden
Gentex Monitoring Mirror at SoP
The first program for the Gentex driver and occupant monitoring mirror started production a couple of months ago.
Nov 5, 2025
•
Colin Barnden
1
New Valeo/Qualcomm Partnership
Valeo and Qualcomm announced further details of their technology partnership at Munich IAA in September, inevitably based on the new Ride Pilot software…
Oct 22, 2025
•
Colin Barnden
1
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Understanding DMS
Analysis from Colin Barnden primarily focused on discussion of on-going developments in the automotive DMS market.
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