2026 Audi Q3 at SoP with Magna Mirror

Doubts about DMS/OMS operation from the mirror location proved unfounded.

Revealed June 16, 2025, the MY26 Audi Q3 is visually confirmed with the Magna/Seeing Machines occupant monitoring mirror at start-of-production (SoP). Compliance with Advanced Distracted Driver Warning ADDW for GSR is finally accelerating the DMS/OMS market for vehicles to be sold in Europe.

Seen below clearly through the mirror glass is the CMOS image sensor in the center of the mirror, and to the right (circled in red) are the now familiar IR LED illuminators.

Source: YouTube

Link to the original video:

Discussed at the Seeing Machines Town Hall event in London at the beginning of April was a second phase of the rollout of the Magna mirror program later this year. The assumption now is this was reference to start-of-production across most, if not all, of the VW group and Audi AG model portfolio to be sold in Europe. Likely to now be included in that program is also Porsche.

YouTube is proving to be a treasure trove of technical information about the mirror design. Seen on the right side of the mirror in the image below is the IR LED illuminator pod.