First Analysis of Stellantis DMS
Illumination strategies imply Seeing Machines and Smart Eye
Details of the driver monitoring systems strategy for Stellantis are now starting to emerge. Shown is the DS 8 and DS 7, both with DMS on the steering column, and evidently using two different algorithm vendors. Based on the illumination strategies seen, the DS 8 (top) is assumed to be Seeing Machines, and the DS 7 assumed to be Smart Eye.
Source: YouTube
Source: YouTube
What is new is that two different models within the same brand (DS) have adopted different suppliers. This could be indicative of the Stellantis group strategy as a whole, in that DMS adoption for each brand is not ALL Smart Eye or ALL Seeing Machines, but that the final decision is made by the OEM on a model-by-model basis based on a series of criteria.
This again reinforces the role of quarterly delivery numbers to validate the relative success of the two suppliers in actually getting vehicles on the road, rather than relying on PR announcements of "design wins." The Stellantis brands collectively sold almost two million cars in Europe in 2024, and will have a major impact on the Seeing Machines and Smart Eye totals in 2026 as the distraction warning mandate for GSR takes effect.