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Stellantis unveils STLA AutoDrive

Stellantis unveils STLA AutoDrive

The in-house developed STLA AutoDrive automated driving technology is ready for deployment.

Colin Barnden's avatar
Colin Barnden
Apr 07, 2025

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Source: YouTube

Stellantis has unveiled its in-house developed STLA AutoDrive automated driving technology is ready for deployment. The automaker claims:

  • Hands-free and eyes-off functionality available up to 60 km/h (37 mph).

  • Level 2 (hands on) and Level 2+ (hands off, eyes on) capabilities at higher speed, including Adaptive Cruise Control and lane centering functions.

The company states AutoDrive is designed to evolve, with potential for higher speed operation up to 95 km/h (59 mph) and off-road capabilities. So in the U.S., of the big three Detroit automakers, General Motors offers SuperCruise, Ford Motor Company offers BlueCruise and Stellantis now offers AutoDrive.

Based on video footage from YouTube, the DMS is probably the Magna International (previously Veoneer) Gen. 2 DMS camera located on the steering column, running DMS software provided by Seeing Machines.

***UPDATE*** Further analysis shows the illumination pattern is slightly different to the Magna Gen. 2 camera. So another option is this is the first DMS program win to reach start of production with Valeo in collaboration with Seeing Machines. The details all line up with the announcement dated 16-Jun-2022, which stated: "The program will target safe level 2-3 semi-autonomous driving and anticipated regulatory requirements." In which case, well done Valeo!

With so much focus on Europe for GSR and NCAP, it is sometimes easy to forget the rollout of DMS for supervised automation systems in the U.S.

AutoDrive product release https://www.stellantis.com/en/news/press-releases/2025/february/stellantis-unveils-stla-autodrive-hands-free-and-eyes-off-autonomous-technology-for-a-new-era-of-driving-comfort

All text © 2025 Semicast Research Limited.


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By Colin Barnden
Analysis from Colin Barnden primarily focused on discussion of on-going developments in the automotive DMS market.

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