About the author
Colin Barnden is Principal Analyst at Semicast Research and author of Understanding DMS. With over 30 years of industry experience, he is a fiercely independent analyst who has covered the automotive electronics market since 1999, including a subject matter focus on vision-based driver (DMS) and occupant (OMS) monitoring systems since 2017.
With a first degree in electronic engineering, Colin brings an engineering eye to market analysis and excels at describing complex technical matters to a non-technical audience. His expertise includes detailed knowledge of the current DMS/OMS landscape including key suppliers such as Cipia, Seeing Machines, Smart Eye, and Tobii AutoSense.
Colin is an experienced contributing writer, writing for EE Times and The Ojo-Yoshida Report and over the last six years has become established as the leading authority on automotive DMS market commentary by providing in-depth analysis on LinkedIn. His opinions are sought at most major automotive OEMs, tier-1s, tier-2s, and leading suppliers of software, semiconductors and electronic components.
About Understanding DMS
Understanding DMS is a business-to-business publication primarily focused on discussion of on-going developments in the automotive DMS and OMS market, as well as on other technology-related automotive industry trends covering subjects such as software-defined vehicles, digital cockpits, generative AI and automated driving. Subscribers can expect new content to be published approximately two to six times each month.
Access to content is limited to paying subscribers only and free material will be published very infrequently.
Disclaimer
Market analysis and financial analysis are two very different disciplines. The author is a market analyst, not an investment or financial analyst, and content published here absolutely cannot be taken as investment or financial advice. By verifying your email address and entering your payment details to start a paid subscription, you have declared you entirely understand this distinction.
If you seek investment or financial advice on driver and occupant monitoring system suppliers, do not subscribe and instead seek relevant professional help elsewhere.
All content published on Understanding DMS is ultimately the personal opinion of Colin Barnden and sometimes the assumptions and conclusions underpinning the commentary are apt to turn out wrong. Other opinions are available from other content providers publishing here and on other platforms.
Information only
Understanding DMS provides information only. Paid subscribers with follow-up questions about DMS/OMS market trends or the supplier base can purchase a specialist market research report from Semicast Research. Message Colin Barnden on LinkedIn for further details.
For institutional investors, family offices, and others seeking an expert third-party source to understand comparisons between Cipia, Seeing Machines, Smart Eye, and Tobii AutoSense, Colin Barnden can be booked for telephone-based consultancy via GLG, Guidepoint and Third Bridge Group. Just ask for him by name.
No refunds policy
Owing to the proprietary nature of market analysis and the inherent value of the content provided by this publication, Understanding DMS operates a no refunds policy. Subscribe for just a month and see what you think, or review previous analysis published in the public domain that is still available on LinkedIn.
Do all of your own research prior to subscribing.
By verifying your email address and entering your payment details to start a paid subscription, you are deemed to have accepted these terms of business.
Once more in bold and in capitals: NO REFUNDS.
Copyright
All content published on Understanding DMS is both proprietary and confidential and remains the property of Semicast Research Limited. Reproduction of text and graphics on Substack and other platforms constitutes intellectual property theft.
Why subscribe?
Subscribe to get full access to all paid content on Understanding DMS.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
To learn more about the tech platform that powers this publication, visit Substack.com.
