Understanding DMS

Transparency as the Clearest Sign of Leadership

Decades of experience shows that a market leader will be transparent. It is the laggards that will prevaricate. Decide for yourself who is actually…

Feb 24 • Colin Barnden

1

First Thoughts: ACEA New Car Registrations 2025

For DMS adoption, Volkswagen Group, Stellantis and Renault Group are the key OEMs.

Feb 19 • Colin Barnden

Smart Eye 4Q25: Delusion, Disingenuous, or Deceit?

Just publish the facts and let us draw our own conclusions. Stop treating everyone like children.

Feb 17 • Colin Barnden

First Thoughts: Smart Eye to Acquire Sightic

Déjà vu all over again

Feb 6 • Colin Barnden

1

Smart Eye to acquire Sightic Analytics

Unclear if the acquisition is acknowledgement Smart Eye’s technology is inferior, or if Smart Eye wins are developed using Sightic IP.

Feb 4 • Colin Barnden

3

Tobii Q4 2025

[indiscernible]. Offline.

Feb 4 • Colin Barnden

1

January 2026

Lies, Damn Lies, and DMS "Design Wins"

2026 will clearly show who the market leader is for DMS, irrespective of whatever PR strategies are used by the two leading players.

Jan 29 • Colin Barnden

2

DMS pivots to IPM at CES

The relentless race to the bottom in driver monitoring systems could not go on forever.

Jan 13 • Colin Barnden

5

ZF Sells ADAS Business to Harman

It isn't immediately apparent how the pieces fit together.

Jan 5 • Colin Barnden

3

November 2025

U.S. Truck Operators Awaken to Drowsy Driver Crash Risks

A decade after mining trucks started to monitor operators for fatigue, Class 8 truck operators are coming to see opportunities to improve employee…

Nov 24, 2025 • Colin Barnden

Gentex Monitoring Mirror at SoP

The first program for the Gentex driver and occupant monitoring mirror started production a couple of months ago.

Nov 5, 2025 • Colin Barnden

1

October 2025

New Valeo/Qualcomm Partnership

Valeo and Qualcomm announced further details of their technology partnership at Munich IAA in September, inevitably based on the new Ride Pilot software…

Oct 22, 2025 • Colin Barnden

1