Understanding DMS

Magna Awarded DMS/OMS Program with European OEM

The announcement doesn't name the OEM, but otherwise is a gold mine of what is happening behind the scenes for the integration of driver and occupant…

May 21 • Colin Barnden

2

Smart Eye 1Q26: Going Into the Fog

A company doesn’t become market leader by forever parroting “Clear Market Leader.” It does so by publishing trustworthy unit or revenue guidance which…

May 19 • Colin Barnden

2

1

Tobii 1Q26 Results

CEO: [New wins] "are not expected to be financially meaningful"

May 6 • Colin Barnden

1

April 2026

Smart Eye Delivery Update

A short review following the company's declaration of 4 million cars on road.

Apr 29 • Colin Barnden

1

Bosch and Qualcomm Expand Collaboration to Strategic ADAS Solutions

The Qualcomm ADAS Express is gathering speed and is ready to slam into Mobileye.

Apr 13 • Colin Barnden

2

Mobileye DMS™ : Tanks vs. Bayonets

Production-ready, automotive-grade driver and cabin monitoring technology in less than a year. Simply Wow!

Apr 8 • Colin Barnden

1

March 2026

BMW Announces 2026 i3

Second model on the Neue Klasse platform begins to reveal some of the DMS Gen 3 story and some possible clues to BMW DMS Gen 4.

Mar 24 • Colin Barnden

1

Update on Impaired Driving Technologies

Smart Eye looks far too early in tooting its horn over the acquisition of Sightic.

Mar 23 • Colin Barnden

1

February 2026

Transparency as the Clearest Sign of Leadership

Decades of experience shows that a market leader will be transparent. It is the laggards that will prevaricate. Decide for yourself who is actually…

Feb 24 • Colin Barnden

1

First Thoughts: ACEA New Car Registrations 2025

For DMS adoption, Volkswagen Group, Stellantis and Renault Group are the key OEMs.

Feb 19 • Colin Barnden

1

Smart Eye 4Q25: Delusion, Disingenuous, or Deceit?

Just publish the facts and let us draw our own conclusions. Stop treating everyone like children.

Feb 17 • Colin Barnden

First Thoughts: Smart Eye to Acquire Sightic

Déjà vu all over again

Feb 6 • Colin Barnden

1