Understanding DMS

Unpicking the BMW iX3 DMS Design Win

Just because an OEM nominates a large, stable, supplier as a DMS software tier-1, doesn’t mean it gets to start-of-production with that large, stable…

Sep 22 • 

Colin Barnden

August 2025

DMS Cars on Road: 2Q25 Update

Survival now depends on success in Europe.

Aug 27 • 

Colin Barnden

Second Analysis of Stellantis DMS

Revised assumptions: DS 8 is Seeing Machines and DS 7 is Asaphus. Both supplied by Valeo as tier 1.

Aug 6 • 

Colin Barnden

1

July 2025

Analysis of Mobileye DMS™

Mobileye still has a long way to go, and the Euro NCAP DMS roadmap is not standing still.

Jul 31 • 

Colin Barnden

Eyes on Gentex DMS/OMS Mirror

3 tier-1s now support monitoring from the mirror location

Jul 14 • 

Colin Barnden

First Analysis of Stellantis DMS

Illumination strategies imply Seeing Machines and Smart Eye

Jul 7 • 

Colin Barnden

June 2025

BMW Previews 2026 iX3 Neue Klasse

First reveal of the new multifunction interior camera

Jun 30 • 

Colin Barnden

2026 Audi Q3 at SoP with Magna Mirror

Doubts about DMS/OMS operation from the mirror location proved unfounded.

Jun 17 • 

Colin Barnden

1

Audi DMS: Smart Eye or Seeing Machines?

Steering column or rear view mirror? China or Europe? Audi AG or FAW Audi?

Jun 11 • 

Colin Barnden

1

Hyundai Goes All In on Smart Eye DMS

Uncertainty about real world performance will be settled definitively by NCAP26.

Jun 9 • 

Colin Barnden

1

VW Expands Magna Mirror Roll Out

The 2025 VW Tayron shows us the bigger picture of what is happening.

Jun 4 • 

Colin Barnden

1

May 2025

DMS Cars on Road: 1Q25 Update

Smart Eye is the winner in DMS PR. For DMS delivery, it is Seeing Machines.

May 19 • 

Colin Barnden

2