Understanding DMS

Understanding DMS

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June 2025

BMW Previews 2026 iX3 Neue Klasse
First reveal of the new multifunction interior camera
 • 
Colin Barnden
2026 Audi Q3 at SoP with Magna Mirror
Doubts about DMS/OMS operation from the mirror location proved unfounded.
 • 
Colin Barnden
Audi DMS: Smart Eye or Seeing Machines?
Steering column or rear view mirror? China or Europe? Audi AG or FAW Audi?
 • 
Colin Barnden
Hyundai Goes All In on Smart Eye DMS
Uncertainty about real world performance will be settled definitively by NCAP26.
 • 
Colin Barnden
VW Expands Magna Mirror Roll Out
The 2025 VW Tayron shows us the bigger picture of what is happening.
 • 
Colin Barnden

May 2025

DMS Cars on Road: 1Q25 Update
Smart Eye is the winner in DMS PR. For DMS delivery, it is Seeing Machines.
 • 
Colin Barnden
Interior Sensing Heads for 3D
There are many ways to perform 3D depth sensing in a car, but most add significantly to the bill of materials cost and system complexity.
 • 
Colin Barnden
Smart Eye Publishes 1Q25 Results
What lies beneath the headlines. We just don't know.
 • 
Colin Barnden
Smart Eye Wins Luxury SUV with AIS
Let's look at why AIS is gaining wins in low-volume car models, and what the possible risks are to Smart Eye from doing so.
 • 
Colin Barnden
Smart Eye Teases new AI ONE DMS
The industry hasn't seen anything quite like this before.
 • 
Colin Barnden
© 2025 Colin Barnden
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