Understanding DMS

Bosch and Qualcomm Expand Collaboration to Strategic ADAS Solutions

The Qualcomm ADAS Express is gathering speed and is ready to slam into Mobileye.

Apr 13 • Colin Barnden

1

Mobileye DMS™ : Tanks vs. Bayonets

Production-ready, automotive-grade driver and cabin monitoring technology in less than a year. Simply Wow!

Apr 8 • Colin Barnden

1

March 2026

BMW Announces 2026 i3

Second model on the Neue Klasse platform begins to reveal some of the DMS Gen 3 story and some possible clues to BMW DMS Gen 4.

Mar 24 • Colin Barnden

1

Update on Impaired Driving Technologies

Smart Eye looks far too early in tooting its horn over the acquisition of Sightic.

Mar 23 • Colin Barnden

1

February 2026

Transparency as the Clearest Sign of Leadership

Decades of experience shows that a market leader will be transparent. It is the laggards that will prevaricate. Decide for yourself who is actually…

Feb 24 • Colin Barnden

1

First Thoughts: ACEA New Car Registrations 2025

For DMS adoption, Volkswagen Group, Stellantis and Renault Group are the key OEMs.

Feb 19 • Colin Barnden

Smart Eye 4Q25: Delusion, Disingenuous, or Deceit?

Just publish the facts and let us draw our own conclusions. Stop treating everyone like children.

Feb 17 • Colin Barnden

First Thoughts: Smart Eye to Acquire Sightic

Déjà vu all over again

Feb 6 • Colin Barnden

1

Smart Eye to acquire Sightic Analytics

Unclear if the acquisition is acknowledgement Smart Eye’s technology is inferior, or if Smart Eye wins are developed using Sightic IP.

Feb 4 • Colin Barnden

3

Tobii Q4 2025

[indiscernible]. Offline.

Feb 4 • Colin Barnden

1

January 2026

Lies, Damn Lies, and DMS "Design Wins"

2026 will clearly show who the market leader is for DMS, irrespective of whatever PR strategies are used by the two leading players.

Jan 29 • Colin Barnden

2

DMS pivots to IPM at CES

The relentless race to the bottom in driver monitoring systems could not go on forever.

Jan 13 • Colin Barnden

5